![]() It all sounds harmless, until you learn that as well as revealing customers’ ethnic origins, many DNA tests will also identify relatives in the companies’ databases. AncestryDNA is especially visible, sponsoring the television programme Long Lost Family and running expensive adverts inviting people to discover their inner Viking (“This sword is your history”) or their innate links to the EU post-Brexit. 23andMe says it has more than 5 million subscribers FamilyTreeDNA claims 2 million.Īll of them are racing to grow their databases and their accuracy. Since launching in May 2012, AncestryDNA says it has tested more than 10 million people in 30 countries. Recently DNA testing – once only accessible to doctors and detectives – has been extended to anyone curious about where they came from and willing to spend the best part of £100 to find out. This is you.’” That night, Michèle had her first ever anxiety attack. “My husband looks through it, then he says: ‘Honey, they didn’t make a mistake. They must have mixed mine up with someone else’s.’” She laughs, but you can hear it is hard-won. Photograph: Donald Michael Chambers/The Guardian
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